Fiesta Crafts Ltd
Fiesta Crafts, a UK-based designer and manufacturer of beautiful award-winning toys and children’s gifts. They were in need of a new logo as theirs was fairly dated and they wanted to reflect their more contemporary line of toys.
They wanted to create new appeal and presence in their business sector.
The logo had to communicate values including a sense of ‘fun’, thoughtfully and well-designed products. It needed to be ‘child friendly’ and communicate it is for a premium product. It was to be used in brochures, adverts, stationery, web, packaging, sew in labels, signs etc.
The logo design was so successful that the colour palette I chose is now used as the colour palette for their packaging, branding, brochures and trade fair designs, as well as some toys. The font I chose has also become a company favourite and used across their products, packaging and communications.
Official new logo
logo in action
old logo vs new logo