Rebranding, Identies, Website
Injenia is an Information Technology and Consultant company based in Bologna, Italy.
Given its strong and fast growth recently, they needed to renew the company’s identity, from the logo to the website.
The company trusted me to guide them in which direction to take so I was given a very open brief. As with all my projects I did extensive research into similar companies, their competitors and their market. I then developed a range of ideas in sketch format which we were able to discuss. With the direction chosen I then went on to create variations of a new logo. In a more detailed format. Once this was decided upon I was then able to design stationary, brand guide lines aswell as graphic and promotional materials for events.
They also required a completely new website to comunicate their change. For this, I worked with a Bootstrap grid, it was essential to keep in mind responsive behavior and I wanted to develop a contemporary ‘Flat Design’ style, so that the content could really stand out.
Business card proposal
Guide line brand book